Alohaw is a women-owned lifestyle brand inspired by the way we live: coastal, independent, and always in motion. Alohaw was born from the words ‘aloha’ and ‘yeehaw’, a name that captures the blend of beach and western culture we grew up with and still live every day. As we grow, the brand follows. Alohaw is in constant evolution. Rooted in the coastal cowgirl & cowboy lifestyle, Alohaw reflects the balance we’ve always lived by: freedom, function, and fun. Our pieces are meant for real life, whether you’re heading to the beach, farmers market, dive bar, music festival, or rodeo. Alohaw is more than a look; it’s a way of living.
The founders
Alohaw was founded in 2023 by two best friends, Margot and Liliana, who grew up together in Virginia Beach, Virginia. After reconnecting years later in San Diego, they realized they were still living the same lifestyle they’d shared growing up, a blend of coastal ease and a love for their country roots.
